Giving Food a Second Life
A SUSTAINABLE FUTURE CREATED FROM ALTERNATIVE PROTEIN

Our Story
Pullulo was founded in 2022 by Jonathan Cheng, who has built a successful career in the food catering industry. Witnessing first-hand the vast amount of food that went to waste while millions continued to suffer from hunger, he knew there had to be a better way to address this global inefficiency.
Driven by a desire to create meaningful impact for both people and planet, Jonathan founded Pullulo – a company dedicated to giving food a second life.
Today, Pullulo is upcycling agricultural waste into novel, high-value plant-based ingredients, redefining what is possible in sustainable innovation. Through our proprietary technology platforms, we transform waste into science-backed, natural biomaterials that drive progress in beauty, nutrition and health – solving agri-circularity challenges for a better tomorrow.
Driven by a desire to create meaningful impact for both people and planet, Jonathan founded Pullulo – a company dedicated to giving food a second life.
Today, Pullulo is upcycling agricultural waste into novel, high-value plant-based ingredients, redefining what is possible in sustainable innovation. Through our proprietary technology platforms, we transform waste into science-backed, natural biomaterials that drive progress in beauty, nutrition and health – solving agri-circularity challenges for a better tomorrow.
What Drives Us
At Pullulo, we are driven by a spirit of curiosity and a relentless desire to innovate - to create solutions that make a positive impact on people, the planet and the industries we serve. We act with honesty, responsibility, and purpose in everything we do, guided by the belief that ethical innovation can help solve some of the world’s most pressing environmental challenges. United by passion, inclusion, and collaboration, we continuously push boundaries to transform ideas into meaningful progress for a sustainable future.
Our Awards

1st Runner Up, 2023

Global Top 100, 2023

Runner Up, 2023

Winner, Givaudan Challenge 2022
Acceleration Program Participation




Press
Big Idea Ventures Announces Investments in 15 Alternative Protein Startups
6 May 2022
15 New Alt Protein Startups to Watch
22 June 2022
EDB Singapore:
3 innovators that are shaping the next stage of food innovation in Singapore
3 innovators that are shaping the next stage of food innovation in Singapore
22 June 2022
Foodland Ventures unveils 5 tech startups that solve AgriFood issues on the global scale
2 December 2022
An Insightful Pitch Event with 4 Prominent Founders
24 June 2023



